Blog

Carly M.

Carly is an eCommerce expert and founder of PPC Farm, an agency that specializes in elevating Amazon sellers through strategic PPC management. With over 11 years in the industry, her and her team have successfully managed thousands of ASINs, boosting visibility, sales, and performance for their clients.

Blog Posts by
Carly M.

How to Do Basic Amazon PPC Keyword Research and Analysis to Maximize Your Campaign Efficiency

Learn the basics of the Amazon PPC keyword research process so you can stop wasting money and start bringing in the big bucks.
May 2024

Key Questions to Ask Before Choosing a PPC Agency

Discover the key questions to ask when choosing a PPC agency for Amazon advertising, ensuring a partnership that drives success and growth.
April 2024

How We Increased Sales by 70% For a Kitchen Supplies Brand With Amazon PPC | PPC Farm

Find out how we’ve skyrocketed sales with Amazon PPC and our proprietary farming process.
April 2024

What is the Amazon Buy Box and How to Get It

A guide for sellers on how to win the Amazon buy box. Win the buy box to boost your Amazon sales.
April 2024

Seller Tips: Should You Bid on Branded Search Terms on Amazon?

Decide when to bid on Amazon branded vs generic search terms, defend against competitors, and use ads and keywords to attract the right customers.
March 2024

Amazon Listing Optimization: 2024 Guide to Fully Optimize Your Product Listing

Boost your Amazon sales with our 45-step guide. Optimize your listing with expert tips and take your business to the next level.
March 2024

Amazon PPC Ads: A Step-by-Step Guide for Beginners in 2024

Start advertising on Amazon with Amazon PPC Ads using this simple guide. Learn about Amazon Ads & launch your Amazon PPC Campaign today.
March 2024

Three Types of Amazon PPC Ads and the Benefits of Each Type

Learn about the different Amazon PPC ad types and how you can use each of them to your advantage.
February 2024

How to Decide Whether to Use Sponsored Products, Sponsored Brands in Your Amazon Ads Strategy

Learn how to decide whether to use Sponsored Products or Sponsored Brands in your Amazon ads strategy.
February 2024

The How to Guide on Using Sponsored Products on Amazon | PPC Farm

Boost your Amazon sales with sponsored product ads! Follow this guide to learn how to setup sponsored products on Amazon and reach more customers.
February 2024

PPC Farm’s Proven Farming Process Explained (How We Make Tons of Money With Amazon Ads)

Learn how our simple yet effective farming process consistently generates big monthly profits for our Amazon business and how it can do the same for you.
February 2024

Amazon Individual Seller vs. Professional Seller Accounts: Which is Right | PPC Farm

Discover the key differences between Amazon Individual Seller and Professional Amazon Seller accounts
February 2024

What Kind of Returns Should You Expect From Your Amazon PPC Campaigns? | PPC Farm

Find out how to understand and calculate the best ROAS for your brand or products on Amazon.
February 2024

Navigating Amazon Seller Account Suspensions: Tips for Prevention and Reinstatement

Valuable guidance for sellers seeking to safeguard their accounts, minimize the risk of suspension, and recover swiftly in case of any unforeseen issues.
February 2024

How to Craft Amazon Product Listings with ChatGPT

Create fully optimized Amazon listings fast! Including the best prompts to use with ChatGPT.
February 2024

Amazon PPC Keywords vs. Search Terms: What is the difference? | PPC Farm

Learn the difference between keywords and customer search terms in Amazon PPC and how you can use this to help you make more profitable campaigns.
February 2024

Maximizing Sales and Profits on Amazon Prime Day: A Comprehensive Guide for Sellers

Preparing for your most successful Amazon Prime Day and how to maximize sale.
February 2024

How Much Should You Spend on Amazon PPC Throughout the Product Lifecycle? | PPC Farm

How much should you be paying for amazon pay per click advertising? Learn what kind of budget rules to create throughout the product lifecycle.
February 2024

How to Use PPC for a Killer Amazon Product Launch (With Bonus Product | PPC Farm

This PPC management strategy will help make your next Amazon product launch SUPER successful. Product launch checklist included!
February 2024

The 10 Most Common Amazon PPC Mistakes | PPC Farm

Wait! Before you start creating amazon ads campaigns check out these top 10 common mistakes so you can avoid them.
February 2024

Amazon PPC Management: Software or Agency?

Have you ever wondered whether or not an agency might be worth it for you? Learn about the true cost of using a DIY PPC solution.
February 2024

Amazon PPC Keyword Research: How to Find Profitable Keywords | PPC Farm

Learn how to do keyword research on Amazon PPC to find relevant and profitable keywords for your Amazon PPC campaigns.
February 2024

Introduction to Basic Keyword Match Types in Amazon PPC (and How to Use Them)

Understand the 3 basic keyword match types and how you can use them to create a better PPC campaign strategy.
February 2024

Automatic vs. Manual Targeting Campaigns in Amazon PPC

What you need to know about the difference between manual and automatic targeting in Amazon ads and how to use both campaign types for better PPC.
February 2024

Amazon Negative Keywords: Why and How to use Negative Keywords | PPC Farm

Learn how to take advantage of negative keywords in your Amazon PPC campaigns to avoid wasting your valuable ad spend.
February 2024

Why You Need a Marketing Agency That Specializes In Amazon if You’re An Amazon Seller

Generic agencies just won’t cut it if you’re trying to optimize your Amazon ads. You need someone who specializes in Amazon PPC to really get ahead.
February 2024

Amazon Marketing Agency

Discover how top Amazon marketing agencies can optimize your performance and take your brand to the next level on the Amazon marketplace.
February 2024

Navigating the Choppy Waters of Amazon FBA: A Seller’s Insight into Costs and Challenges

Explore other avenues for conducting successful e-commerce businesses beyond the traditional Amazon FBA model.
February 2024

How Can I Use Amazon Auto Target Groups to Improve My PPC Campaigns? | PPC Farm

Learn about the auto target match types in Amazon advertising and how they can fit into your keyword research strategy.
February 2024

Effectively Using External Affiliate Marketing Strategies to Boost Amazon Sales and Revenue

Practical advice on how to optimize affiliate marketing efforts to drive significant sales growth and revenue generation on the Amazon platform.
February 2024

Amazon Advertising Reports Explained: The Data You Need to Know | PPC Farm

Learn how to read Amazon Advertising reports and find the data that is most useful to your business.
February 2024

Fixing No or Low Impressions in Amazon PPC: How to Boost Your Amazon Ads | PPC Farm

Why your ads aren’t getting impressions. Learn how to increase impressions for your Amazon PPC campaigns TODAY.
February 2024

ACoS vs TACoS on Amazon: What It Is and How to Interpret Them | PPC Farm

Learn about ACoS and TACoS in Amazon PPC ads management and how to interpret them to better understand your advertising performance.
February 2024

3 Big Reasons Why Amazon PPC Is Worth It for Your eCommerce Business

Find out if Amazon ads are really worth it and how ppc can potentially help your business.
February 2024

The How to Guide on Using Sponsored Brands on Amazon | PPC Farm

Boost your Amazon sales with sponsored brand ads! Follow this guide to learn how to setup sponsored products on Amazon and reach more customers.
February 2024

Profitable Amazon FBA Niches: Strategies for Finding Low-Competition | PPC Farm

Selling on Amazon has many facets, but how much focus have you put on discovering niches? Let us help.
February 2024

Building Customer Loyalty on Amazon: Strategies for Success | PPC Farm

Building customer loyalty is important. Discover important tips and strategies for your success.
February 2024

The Definitive Comparison of Shopify vs. Amazon: Mastering Ecommerce

Design, marketplace reach, and shipping, helping you choose the right platform for your e-commerce success.
February 2024

Brand Management on the Amazon Marketplace: Protecting Your Brand Identity | PPC Farm

What steps have you taken to protect your brand identity and intellectual property on Amazon?
February 2024

Maximizing Sales with Amazon Lightning Deals: A Quick Guide for FBA Sellers | PPC Farm

To provide valuable guidance for FBA sellers looking to take full advantage of the potential benefits offered by Amazon Lightning Deals.
February 2024

Stop Using Ads on Amazon! How PPC Can Help You Increase Sales and Reduce | PPC Farm

Learn how you can spend less on advertising overtime by improving your organic ranking with the PPC flywheel.
February 2024

Amazon FBA Fees 2024: Updates and Changes with Infographic | PPC Farm

Understand Amazon FBA Fees and changes made in 2024 to be prepared as a seller. Know the costs for selling on Amazon with fulfillment by Amazon in 2024!
February 2024