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What the Best Amazon Marketing Agencies Can Do to Grow Your Brand on Amazon
Finding the best Amazon Marketing Agency for your business can be challenging.
And as an Amazon seller, it can be overwhelming to juggle all the responsibilities that come with running your business on Amazon, such as sourcing products, handling inventory, and running advertising campaigns.
So in this article, we will show you how Amazon marketing services can help you grow your brand on Amazon and what to look for in an agency so you can choose one that is best for you and your business.
Key takeaways
- Amazon marketing agencies have the expertise and strategies to optimize your product listings, drive targeted traffic, and boost sales and revenue.
- These agencies specialize in Amazon advertising and digital marketing, utilizing pay-per-click (PPC) campaigns, keyword research, and data analysis to maximize effectiveness.
- When you hire an Amazon Marketing Agency, they provide you with a team of amazon experts, time-saving benefits, data-driven strategies, and access to advanced resources.
What Does the Best Amazon Marketing Agency Do?
Working with a good Amazon agency can be a game-changer.
These agencies have the expertise, resources, and strategies to optimize your product listings, drive traffic to your page, and ultimately increase not only your sales but also revenue.
The difference between working with an agency versus doing it yourself is like night and day – while you may have some basic knowledge of Amazon advertising, these agencies specialize in maximizing your visibility on the platform and ensuring that your products reach the right audience.
So why not take advantage of their expertise and experience to take your business to new heights?
How Do Amazon Marketing Agencies Work?
When it comes to Amazon marketing agencies, understanding how they work can greatly benefit your business.
An amazon marketing agency is a specialized firm that helps businesses promote their products on the Amazon platform through various strategies and techniques. They have experts who are well-versed in the intricacies of Amazon advertising and digital marketing.
These agencies utilize pay-per-click (PPC) campaigns to drive targeted traffic to your product listings, increase visibility, and boost sales. They analyze market trends, conduct keyword research, optimize product listings, and monitor campaign performance to ensure maximum effectiveness.
By partnering with an Amazon marketing agency, you can tap into their expertise and experience to create successful marketing campaigns that will help your business thrive on the world’s largest e-commerce platform.
What’s the Difference Between Working With an Amazon Agency Versus Doing It Yourself?
Working with an Amazon marketing agency can provide you with expert assistance and valuable insights that can make a significant difference compared to doing it yourself.
Here are 4 reasons why working with an Amazon marketing agency is beneficial:
- Expertise: An Amazon marketing agency specializes in marketing on the platform, meaning they have extensive knowledge and experience in navigating Amazon’s complex advertising ecosystem.
- Time-saving: Managing successful Amazon ad campaigns requires continuous monitoring and optimization. By outsourcing this task to an agency, you can free up your time to focus on other aspects of your business.
- Data-driven strategies: A reputable agency will leverage data analysis to develop effective digital marketing strategies tailored specifically for your products and target audience.
- Access to resources: An Amazon marketing agency typically has access to advanced tools, software (sometimes even proprietary), and industry connections that can help maximize your success on the platform.
Why You Need a Marketing Agency That Specializes in Amazon Marketing Services for Your Amazon Business
Lots of sellers choose to outsource their PPC management but they often end up going with a generic agency that kind of, sort of also does Amazon.
This could end up being a big mistake and a big waste of money.
Full disclosure, yes we are an agency that specializes in Amazon so of course, we are a little biased. But we’ve also been selling products on Amazon for over 8 years. So we’re coming at this from the perspective of sellers.
Why Generic Agencies Aren’t the Best Option for Amazon Sellers
There are numerous agencies with experience in Amazon marketing, but not all of them specialize in helping you become a successful seller on Amazon.
If they specialize in everything, they specialize in nothing.
In fact, many of these agencies lack a deep understanding of what it truly takes to thrive on Amazon, often resorting to replicating strategies from other platforms.
Furthermore, even if they are knowledgeable about Amazon ads, their Account Managers are frequently stretched thin managing multiple accounts, leaving them with limited time and capacity to dedicate to crucial tasks such as keyword research, significant optimizations, and more.
In addition, these generic agencies often come with higher price tags since they need to maintain a larger staff to cover their extensive range of services.
So, what can an Amazon expert bring to the table for your business?
What Amazon Specialists Can Offer Your Business
A proficient Amazon-focused agency possesses the expertise and resources necessary for success in various critical areas, including:
- Efficient Strategy: When it comes to growing your business, an agency specializing in Amazon advertising excels in devising a more effective Amazon Marketing strategy than a general marketing agency. Their extensive experience with the platform and its user base makes all the difference.
- Optimized Campaigns: Amazon experts understand precisely which tactics to employ to achieve your specific objectives. This could involve reducing ad inefficiencies or lowering your Advertising Cost of Sales (ACoS).
- Grow Organic Sales: A reputable Amazon agency actively works to decrease your reliance on ads over time while enhancing your organic sales. An Amazon specialist is well-versed in accomplishing this through strategies like the PPC flywheel.
Now, the question is, how should you go about identifying the top agency that specializes in managing Amazon ads?
How to Choose the Right Amazon Advertising Agency as an Amazon Seller
Let’s dive into some tips for finding the right agency to help you with your Amazon marketing needs. We’ll explore the key considerations when seeking assistance, from identifying your specific challenges to evaluating an agency’s services. So, whether you’re looking to boost your PPC efforts or manage your ACoS more effectively, we’ve got you covered.
Figure Out What Your Pain Points Are
First things first, take some time to identify your specific challenges and what you’re seeking in an agency.
For instance, have you already made progress with your PPC (Pay-Per-Click) efforts and want to take them to the next level? Or maybe you’re finding it tough to manage your ACoS (Advertising Cost of Sales) and could use some help to make your ad spending more efficient and reduce unnecessary costs.
The best agency is the one that can help you with your specific goals and challenges.
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Look at What Services They Are Offering
Another helpful tip, which might sound pretty straightforward, is to hop onto the agency’s website and head over to their “services” section.
If you come across a long list of services where Amazon marketing seems like an afterthought, it might be a good idea to explore other options.
For example, if their services section looks something like this:
This agency seems to do a lot of different things, but what are they actually good at? It’s hard to tell.
Experience in Amazon Marketing, Better Yet, Experience Selling on Amazon
Look for an agency that has extensive experience in Amazon marketing, and one that knows what it takes to sell on Amazon.
Here are four reasons why working with an experienced Amazon agency can greatly benefit your business:
- Expertise: An established Amazon agency has deep knowledge and understanding of the platform’s algorithms, guidelines, and trends. They know how to optimize product listings, improve visibility, and increase sales.
- Targeted Strategies: With their expertise, an experienced agency can develop tailored strategies to help you reach your specific goals on Amazon. Whether it’s increasing brand awareness or driving more conversions, they will implement effective tactics to maximize your marketing efforts.
- Proven Results: By partnering with an agency that has a track record of success in selling on Amazon, you can have confidence in their ability to deliver tangible results for your business. Their experience allows them to navigate the intricacies of the platform and achieve optimal outcomes.
- Holistic Approach: An experienced agency specializing in Amazon marketing understands that success on the platform requires a comprehensive approach. They will leave no stones unturned and continuously monitor and optimize your listings.
Transparency in Reporting
With an experienced Amazon marketing agency, you can expect transparent reporting that provides valuable insights into your business’s performance on the platform. Transparency in reporting is crucial for understanding how your online marketing efforts are driving sales and impacting your bottom line.
Marketing experts at an Amazon agency have the expertise to analyze the data and metrics from your campaigns, allowing you to make informed decisions about future strategies. They will provide detailed reports that break down key performance indicators such as advertising cost of sales (ACoS), conversion rates, and return on ad spend (ROAS).
This level of transparency empowers you to track the success of your business, identify areas for improvement, and optimize your advertising budget accordingly.
I’m Already Using a Software So, Do I Really Need an Agency to Manage My Amazon PPC?
There’s no one-size-fits-all solution. Our goal is simply to provide you with some insights into the actual expenses associated with attempting to handle PPC management using software on your own.
Meet Bobby, He’s an Amazon Seller
Meet Bobby. He’s been an Amazon seller for a few years now. Recently, he decided to delve deeper into PPC (Pay-Per-Click) advertising, prompted by a friend’s suggestion to try a popular software.
The software came at a price of $500 per month, which seemed reasonable to Bobby, so he decided to give it a shot.
At first, Bobby was thrilled with the positive returns he was seeing on his ad spending. It was a satisfying experience.
However, as time passed, he realized that he had to invest more and more hours into using the software to keep his ad campaigns in check. Eventually, he was spending a minimum of 8 hours each month tweaking his bids, incorporating new keywords, and deactivating unprofitable ones.
It turned out that the software didn’t offer the hands-off, “set it and forget it” solution he had initially hoped for.
How Much is Your Time Really Worth?
What Bobby didn’t realize as the business owner is that his time held tremendous value. In Bobby’s case, it was a small, family-run operation with just him and his wife managing everything. Without Bobby, half of the entire company would be missing!
Calculating the value of your time can be quite straightforward. You might use a basic formula like this:
Value of time = Total net earnings / Number of hours worked
For instance, if Bobby typically puts in 50 hours a week and his business generates $12,650 weekly (approximately $657,000 annually), then the value of Bobby’s time equates to $12,650 divided by 50, which comes out to $253 per hour.
What’s the True Cost of Using Software to Manage PPC?
Keep in mind that Bobby dedicates about 8 hours each month to PPC management using a popular software. Let’s analyze this in terms of the value of an hour of Bobby’s time.
Keep in mind that Bobby dedicates about 8 hours each month to PPC management using a popular software. Let’s analyze this in terms of the value of an hour of Bobby’s time.
So, how much is your Amazon PPC software genuinely costing you? Well, it appears to be far from just $500 per month.
Now, it’s important to note that Bobby is a fictional character, but this example illustrates the point that attempting to handle PPC on your own isn’t necessarily a more cost-effective alternative, even when using relatively affordable software.
Moreover, it’s worth considering that every hour spent managing PPC independently is an hour that could be channeled into other valuable activities, such as:
- Developing a new product
- Crafting a training manual
- Sourcing new suppliers
- Launching a new social media campaign
- Negotiating better financing terms for a business loan
So, the question arises: Is managing PPC on your own truly the most effective use of your time, or might it be wiser to entrust it to the expertise of professionals?
An Example of How a Good Amazon Agency Can Significantly Grow Your Amazon Business
We’re going to explain how we’ve generated over $2.5M for a Kitchen Supplies Brand using Amazon PPC and our proprietary farming process.
How the PPC Farm Farming Process Allows Us to Generate Consistent Sales Even Years After Implementation
Implementing our farming process on our brand led to impressive outcomes: a remarkable 70% surge in sales, coupled with a 22% decrease in ACoS (Advertising Cost of Sale), and a notable 15% uplift in conversion rates.
For those who love the details, here are the stats:
Let’s dive into the specifics of our approach…
The Brand
We’re talking about a brand that excels in offering top-notch kitchen supplies for both restaurants and homes, including eco-friendly disposable dishes and essential kitchen gadgets. Navigating through Amazon’s competitive arena, we realized how crucial a robust PPC strategy was for the brand’s (and the company’s) sustained growth.
The Goals
Our main goals were to lower the overall ACOS
and increase sales.
Rewind to late 2019: the brand was seeing a consistent dip in sales and was quite vulnerable to market seasonality. Our challenge was to use a limited advertising budget effectively for the brand’s enduring success.
The Solution
Step 1: Stop the Bleeding
First off, we took a thorough look at all existing campaigns, eliminating any inefficient ad spend on ads that weren’t converting. By pinpointing underperforming keywords and targets, we could swiftly reallocate resources to more lucrative areas and campaigns.
Then, we applied our proprietary farming process across about 600 products in the brand’s catalog.
Step 2: In-Depth Keyword Research
Our process begins with creating an extensive list of relevant keywords for broad campaigns. And when we say extensive, we mean it. We believe overlooking even a single keyword might mean missing out on significant revenue.
Step 3: Launch Broad Farming Campaigns
We let these initial broad campaigns gather data for us, helping us identify the most effective search terms.
Step 4: Harvest Profitable Search Terms into Exact Campaigns
Next, we move these verified search terms into exact campaigns for more precise bid management.
These relevant terms also help optimize campaigns for boosting organic sales.
Understanding which search terms have the highest conversion rate allows us to meet customer needs more accurately, leading to increased satisfaction and the right products finding their way to the right customers.
Our farming method results in extremely efficient campaigns with a list of highly relevant and profitable keywords for each and every product.
The Results
By targeting these highly relevant search terms, we’ve fine-tuned our campaigns to boost organic sales. By identifying which search terms yield the best conversion rates, we’re able to present customers with exactly what they’re searching for.
This strategy leads to a win-win situation: customers are satisfied because they find the perfect products for their needs, and as a result, the brand enjoys sustained growth. This growth is increasingly fueled by customer satisfaction, gradually reducing our reliance on advertising.
The results are truly self-explanatory. Here are the key achievements we’d like to spotlight:
Would you try our farming process on your own ASINs?
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Conclusion
Finding the right Amazon marketing agency can be a game-changer for Amazon sellers like you. Running a successful Amazon business involves various responsibilities, from product sourcing to inventory management and advertising campaigns. In this article, we’ve explored how an Amazon agency can benefit your business and help it thrive on the world’s largest e-commerce platform.
However, it’s essential to choose the right Amazon marketing agency that specializes in Amazon, as generic agencies may lack the expertise needed for true Amazon success.
Remember, your time is valuable, and managing PPC on your own may not be the most cost-effective solution, especially when considering the opportunity cost of your time.
In the end, partnering with an Amazon agency allows you to tap into their experience and expertise, helping your business grow and succeed on the Amazon platform.
So, when it comes to Amazon marketing, why not leave it to the experts and take your business to new heights?