How Can I Use Amazon Auto Target Groups to Improve My PPC Campaigns?
Learn about the auto target match types in Amazon advertising and how they can fit into your keyword research strategy.
Keywords
Why It’s Impossible to Predict What Keywords Are Actually Going to Convert in Amazon PPC (And How to Get Around It)
Learn why it’s impossible to know what keywords are actually going to convert for your product and how you can actually use this to your advantage.
What’s the Difference Between Keywords and Customer Search Terms (Search Query) in Amazon PPC Advertising?
Learn the difference between keywords and customer search terms in Amazon PPC and how you can use this to help you make more profitable campaigns.
Introduction to Basic Keyword Match Types in Amazon PPC (and How to Use Them)
Understand the 3 basic keyword match types and how you can use them to create a better PPC campaign strategy.
What Are Negative Keywords in Amazon PPC and How Can You Take Advantage of Them to Avoid Wasting Money?
Learn how to take advantage of negative keywords in your Amazon PPC campaigns to avoid wasting your valuable ad spend.