Predicting the words people will use to find a product can be difficult, which is why Amazon uses 3 different methods to “match” keywords with customer search terms. Within a manual campaign, Amazon offers Broad, Phrase, and Exact keyword matching.
Predicting the words people will use to find a product can be difficult, which is why Amazon uses 3 different methods to “match” keywords with customer search terms. Within a manual campaign, Amazon offers Broad, Phrase, and Exact keyword matching.