Amazon PPC Marketing Glossary
For both new and seasoned Amazon sellers all of the acronyms, abbreviations and platform-specific terms can be confusing. We’ve put together a list of the most commonly used terms associated with Amazon, along with definitions and examples.
- A/B Testing
- Account Health
- Ad Group
- Ad Revenue
- Advertising Cost of Sales (ACoS)
- A9 Algorithm
- Amazon API
- Amazon Standard Identification Number (ASIN)
- Automatic Campaign
- Bid
- Broad Match Type
- Bulk Operations/Bulk Upload
- Click Through Rate (CTR)
- Clicks
- Conversion Rate (CVR%)
- Cost of Goods Sold (COGS)
- Cost-Per-Click (CPC)
- Customer Search Terms (CSTs)
- Daily Budget
- Default Bid
- Dynamic Bids - Down Only
- Dynamic Bids - Up and Down
- Emmett
- Exact Match Type
- Farming
- Farming Campaigns
- Fertilize and Prune
- Fulfillment by Amazon (FBA)
- Harvest
- Heavy Farming
- Impression
- Keywords (KWs)
- Light Farming
- Manual Campaign
- Match Type
- Neg Out
- Negative Keywords
- Orders
- Organic Revenue
- Pause a Campaign
- Pay-Per-Click (PPC)
- Phrase Match Type
- Placements
- Plant Seeds
- Product Detail Page
- Return on Ad Spend (ROAS)
- Sales
- Sales Rank
- Search Frequency Rank
- Seed Keywords
- Spend or Ad Spend
- Sponsored Brands
- Sponsored Display
- Sponsored Products
- Targets
- Till the Soil
- Total Advertising Cost of Sales (TACoS)
- Weed