Scaling 90 Below:
From $1k to $24K in
Six Months with Strategic PPC
This case study demonstrates how strategic PPC execution and risk-taking helped scale an Amazon product from roughly $1k in revenue to over $24k in six months.
We generated organic traction by implementing our proven farming process, secured Amazon’s Choice badges, and transitioned from an investment-heavy phase to sustained profitability.
Our client is an entrepreneur with a vision—expanding from a single ASIN into a full product line of premium office products.
These products were uniquely positioned in the market, offering a sleek, light-colored alternative to the predominantly dark-tone competition.
While the product had potential, the client needed a scalable PPC strategy to generate demand and drive growth.
Despite having a well-designed product with positive reviews, the client faced several challenges:
Our Goals:
To overcome these hurdles, we applied our proven PPC farming process:
We built an exhaustive keyword list, ensuring no high-converting terms were overlooked.
We launched broad match campaigns to identify high-performing search terms and capture untapped demand.
Once strong-performing keywords were identified, we shifted them to highly optimized exact-match campaigns for efficiency.
We leveraged Sponsored Brand Videos to increase brand visibility and drive non-branded discovery traffic.
Once organic traction took hold, we gradually shifted spend toward profitability-focused campaigns while maintaining a search presence.
Our farming process led to remarkable performance gains: