The PPC Farm Blog
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Learn the difference between keywords and customer search terms in Amazon PPC and how you can use this to help you make more profitable campaigns.
What you need to know about the difference between manual and automatic targeting in Amazon ads and how to use both campaign types for better PPC.
Understand the 3 basic keyword match types and how you can use them to create a better PPC campaign strategy.
Learn how to take advantage of negative keywords in your Amazon PPC campaigns to avoid wasting your valuable ad spend.
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